A 30-year-old midlevel manager—let’s call her Fatima—is struggling at work, but you wouldn’t know it from outward appearances. A star member of her team in the marketing division of a large multinational foods company, Fatima consistently hits her benchmarks and goals. She invests long hours and has built relationships with colleagues that she deeply values. And her senior managers think of her as one of the company’s high potentials.
But outside the office, Fatima (who asked not to be identified by her real name) would admit that she feels stagnant in her job, trapped by the tension between day-to-day demands and what she really wants to be doing: exploring how the company can use social media in its marketing efforts. Twitter, her cause-marketing blog, and mobile gadgets are her main passions. She’d like to look for another job, but given the slow recovery from the recession, sticking it out seems like her best (and perhaps only) option. “I’m still working hard,” she tells a friend. “But I’m stuck. Every week, I feel less and less motivated. I’m beginning to wonder why I wanted this position in the first place.”
Sound familiar? Over the past several years, we’ve spoken with hundreds of people, in a variety of industries and occupations, who, like Fatima, are feeling stuck—that dreaded word again. According to a recent survey of 5,000 U.S. households by The Conference Board, only 45% of those polled say they are satisfied with their jobs—down from about 60% in 1987, the first year the survey was conducted.
If you’re in this situation, and changing roles or companies is unrealistic given the tough economy, what can you do? A growing body of research suggests that an exercise we call “job crafting” can be a powerful tool for re-energizing and reimagining your work life. It involves redefining your job to incorporate your motives, strengths, and passions. The exercise prompts you to visualize the job, map its elements, and reorganize them to better suit you. In this way, you can put personal touches on how you see and do your job, and you’ll gain a greater sense of control at work—which is especially critical at a time when you’re probably working longer and harder and expecting to retire later. Perhaps job crafting’s best feature is that it’s driven by you, not your supervisor.
This exercise involves assessing and then altering one or more of the following core aspects of work:
Tasks. You can change the boundaries of your job by taking on more or fewer tasks, expanding or diminishing their scope, or changing how they are performed. A sales manager, for instance, might take on additional event planning because he likes the challenge of organizing people and logistics.
Relationships. You can change the nature or extent of your interactions with other people. A managing director, for example, might create mentoring relationships with young associates as a way to connect with and teach those who represent the future of the firm.
Perceptions. You can change how you think about the purpose of certain aspects of your job, or you can reframe the job as a whole. The director of a nonprofit institution, for instance, might choose to think of his job as two separate parts: one not particularly enjoyable (the pursuit of contributions and grants) and one very meaningful (creating opportunities for emerging artists). Or the leader of an R&D unit might come to see her work as a way of advancing the science in her field rather than simply managing projects.
Our research with a range of organizations—from Fortune 500 companies to small nonprofits—indicates that employees (at all levels, in all kinds of occupations) who try job crafting often end up more engaged and satisfied with their work lives, achieve higher levels of performance in their organizations, and report greater personal resilience.
For their part, organizations have a lot to gain by enabling job crafting. Most job-redesign models put the onus on managers to help employees find satisfaction in their work; in reality, leaders rarely have sufficient time to devote to this process. Job crafting lets managers turn the reins over to employees, empowering them to become “job entrepreneurs.” And when pay resources are constrained or promotions impossible, job crafting may give companies a different way to motivate and retain their most-talented employees. It can even help transform poor performers.
Despite these benefits, however, job crafting can be easy to overlook: Time pressures and other constraints may compel you to see your job as a fixed list of duties. Or you may be afraid of getting mired in office politics and stepping on other people’s toes simply because you’re unhappy at work. Job crafting requires—and ultimately engenders—a different mindset, however: Your job comprises a set of building blocks that you can reconfigure to create more engaging and fulfilling experiences at work.