There are businesses that do not know well what their main activity is, that is, what need they are satisfying in the market, and why they seek to be successful in their segment. Driven by impulse -even when they must write the texts for their website, for example-, they remember the mission, vision and values, and declare these aspects in a simple way, without flight, motivation; lacking inspiration and challenges that limit their development.
Let's look at some definitions to achieve a mission and vision statement with the appropriate focus, based on your business strengths and differentials:
To define your Mission: answer the question "What do we do to be what we want to be?"
It is the reason why the company exists, and what it wants to do to be useful to its audiences (clients, staff, competitors and the community, for example). In practice, it guides staff and partners about the focus of the business and is the “glue” that holds the organization together.
To define your Vision: "What do we want to be?"
It must be reflected in such a way that this mental image can be visualized; Start from a realistic objective, although not easily achievable, and define the north towards which you are pointing. In turn, it invites transformation, and communicates what you want to become.
To find your Values "What is so important to us that we are not going to give it up?"
In other words, it is an irreplaceable force that defines the way we do business, provide services, hire people, and carry out all our activities from start to finish. Values are closely linked to behaviors that define the way of acting. In values-based leadership, they are basic principles to be followed and fulfilled by all the people involved, without exception. Their weight is worth in concrete actions, that is, they are ratified by exercising them on a day-to-day basis and not "twisting" them or modifying them according to situations.
Some values may be: doing things with excellence always and at all times; exceed the customer's expectation; practice constant innovation; continuous improvement; respect, equality, equity, diversity; transform mistakes into learning; ethical conduct at the service of the business.
The Mission, Vision and Values is not a set of empty words to fill a space, but they make up the DNA of the business and it could be said that when each person has it “tattooed” in their spirit, there, just there, you will be in the good way.