It's getting increasingly important for companies to be able to recruit and retain talented, dedicated employees. However, many companies are not yet fully attuned to the realities of what it takes to do that.
Glassdoor for Employers has compiled a set of very useful statistics that can help you guide your recruiting efforts. As you consider the best ways to reach out to prospective job seekers, keep these important statistics in mind.
1. On average, every corporate job opening attracts 250 resumes. But only 4 to 6 of these people will be called for an interview, and only 1 of those will be offered a job.
2. There are 5 things job seekers take into account before accepting a job offer. These 5 things, from most to least important, are: 1) salary and compensation, 2) career growth opportunities, 3) work-life balance, 4) location/commute, and 5) company culture and values.
3. 94 percent of sales professionals say that base salary is the most important element of their compensation plan. And only 62 percent of sales professionals say that commission is most important.
4. 79 percent of job seekers use social media in their job search. This figure increases to 86 percent of younger job seekers who are in the first 10 years of their careers.
5. Nearly 2 in 3 employees say their employer does not--or does not know how to--use social media to promote job openings. And 3 in 4 say their employer does not--or does not know how to--promote their employment brand on social media.
6. 45 percent of job seekers use their mobile devices to search for jobs at least once every day. 54 percent read company reviews from employees on their mobiles, while 52 percent research salary information.
7. There are 3 things that most matter to Millennials in the companies they work for. These three things are: 1) growth opportunities, 2) retirement benefits, and 3) work culture.
8. 64 percent of Millennials would rather make $40K a year at a job they love than $100K a year at a job they think is boring. And nearly 80 percent of Millennials look at people and culture fit with prospective employers, followed by career potential.
9. 46 percent of Millennials left their last job due to lack of career growth. And 65 percent of Millennials are more skeptical of claims made by employers now than they were in 2011.
10. 69 percent of job seekers
would not take a job with a company that has a bad reputation--even if unemployed. And 84 percent would consider leaving their current job if offered a job by a company with an excellent reputation.
11. Increasing employee engagement investments by 10 percent can increase company profits by $2,400 per employee per year. And 70 percent of employees who lack confidence in the abilities of senior leadership are not fully engaged.